How is Money Made with Google AdSense?

This is about the basics, for those of you who have no idea how Google AdSense makes you money. This is going to cover simple placement strategies and how exactly you make money.

When you first sign up for Google AdSense, you need to submit your website to Google for approval. However, if you create a free blog with Blogger (made by Google) you can get an instant AdSense publisher ID, and get ads on your website within seconds.

If you are the more do-it-yourself type and make your own website, after you are approved you have to place the ads on your page. After selecting the size and colors of your AdSense box, Google will give you an HTML code.

Simply copy/paste this code where you want it to appear on your website and you have advertising. That’s easy enough. Be sure to make the ads visible, such as at the top or sides of your articles or in the navbar.

Now, onto the part everyone wants to know about: how do you make money with Google AdSense?

The procedure is just as simple. You make content that people want to see and when they come to your website, they will see relevant Google ads. This is because the ads run in correspondence with your keywords (see What is Google Content? for more on keywords).

Now, in the ideal situation, people will click on the ads because they want information from the advertisers. When that click is made, you are credited a certain, secret amount. You can get several pennies, or $40 for one click. It all depends on your content, what ad was clicked, the ad box and many other variables.

However, there is another way to make money that most people don’t talk about. There is less money with this method, and really it runs side-by-side with the clicking method. You still need to make good content that brings in people, but it doesn’t focus on clicking.

AdSense also pays you for impressions. The more impressions (or visitors who read the content but did not click on it) you get, the more you get paid. Again, this depends on ad size and the keywords, but the potential for earnings here is lower. You get about $2 for every 1,000 impressions.

While that doesn’t sound amazing, it gives you a certain assurance. Even if people don’t click the ads, you will still get paid based on the popularity of your website.