Using the maximum allowed amount of AdSense ads isn’t always the best idea. Sure, you could add three AdSense boxes to each of your pages, and for some niches this will be adequate. However, there are times where using only one box would actually be more helpful for your AdSense earnings.
The main reason for this is targeted ads. The main reason why AdSense works is because Google shows ads that are relevant to your keywords. This means that people who are interested in the topic of your website will be more ready to click on the ads, rather than if the ads are targeted to niches that do not correspond with your website.
Now, to make money with Google AdSense you need to ensure the ads are targeted as possible. For large niches, such as computers and fitness, this won’t be too difficult. However, if you are making a website for a smaller niche, you may want to use less ad boxes.
If you are using the Google text links, with three boxes, Google will have to find about 15 different businesses that link with your niches. However, if you use just one or two boxes, that takes the pressure off Google to find businesses that may or may not work with your niche.
By having less but more targeted ads, you can increase your CPM value (the amount you receive based on 1,000 impressions).
The best way to know if you should or shouldn’t reduce the amount of ad boxes on your website is to actually check your website. If you are finding that, on a consistent basis, the ads are all targeted to your niche, there will be no need for the reduction. However, if there is only one or two boxes really targeted, then remove the other one as it is just hurting your website.
No comments:
Post a Comment