Using the maximum allowed amount of AdSense ads isn’t always the best idea. Sure, you could add three AdSense boxes to each of your pages, and for some niches this will be adequate. However, there are times where using only one box would actually be more helpful for your AdSense earnings.
The main reason for this is targeted ads. The main reason why AdSense works is because Google shows ads that are relevant to your keywords. This means that people who are interested in the topic of your website will be more ready to click on the ads, rather than if the ads are targeted to niches that do not correspond with your website.
Now, to make money with Google AdSense you need to ensure the ads are targeted as possible. For large niches, such as computers and fitness, this won’t be too difficult. However, if you are making a website for a smaller niche, you may want to use less ad boxes.
If you are using the Google text links, with three boxes, Google will have to find about 15 different businesses that link with your niches. However, if you use just one or two boxes, that takes the pressure off Google to find businesses that may or may not work with your niche.
By having less but more targeted ads, you can increase your CPM value (the amount you receive based on 1,000 impressions).
The best way to know if you should or shouldn’t reduce the amount of ad boxes on your website is to actually check your website. If you are finding that, on a consistent basis, the ads are all targeted to your niche, there will be no need for the reduction. However, if there is only one or two boxes really targeted, then remove the other one as it is just hurting your website.
Friday, October 22, 2010
Thursday, October 21, 2010
Target your AdSense Content
There is a little known code that can help to further target your AdSense ads. This not only helps make money with Google AdSense, but ensures you never get accidental ads.
Many people already know this, but for those that don’t let me say it quickly: Google AdSense places ads on your page that are based on your keywords. No matter how much you target your content, there is going to be keywords you use accidentally that can show the wrong ads on your page.
For example, say your website is about printer reviews. You’re talking about printer’s specs and such, and you use the word “speed” a few times to tell people the speed of the machine. AdSense can take that word and show ads targeted towards the accidental keyword.
Now, with these two codes, one to emphasize and one to ignore, you will ensure that AdSense only reads the right keywords.
For the emphasis portion, write:
between these two lines, add in your content. AdSense will then pay particular attention to the content and keywords in the middle of those tags.
Now the opposite area, which makes AdSense ignore a portion of your content, is this:
Be sure to use these in your ads to target portions of your content for AdSense and to make other areas ignored. That way you will increase click-throughs and your overall money making.
Many people already know this, but for those that don’t let me say it quickly: Google AdSense places ads on your page that are based on your keywords. No matter how much you target your content, there is going to be keywords you use accidentally that can show the wrong ads on your page.
For example, say your website is about printer reviews. You’re talking about printer’s specs and such, and you use the word “speed” a few times to tell people the speed of the machine. AdSense can take that word and show ads targeted towards the accidental keyword.
Now, with these two codes, one to emphasize and one to ignore, you will ensure that AdSense only reads the right keywords.
For the emphasis portion, write:
between these two lines, add in your content. AdSense will then pay particular attention to the content and keywords in the middle of those tags.
Now the opposite area, which makes AdSense ignore a portion of your content, is this:
Be sure to use these in your ads to target portions of your content for AdSense and to make other areas ignored. That way you will increase click-throughs and your overall money making.
General or Niche AdSense Website
When you start up a website to make money with Google AdSense, one of the predominant questions is what topic(s) should you write about? You can follow a niche, or a certain category, or you could just write about anything that comes to mind.
Unless you are planning to make a large article articles directory, with a mass of contributors and you can make page-after-page of information, the general category of writing everything will not work out. But this isn’t necessarily a bad thing.
Most websites maintained by a single writer tend to focus on a niche. This provides several advantages for your AdSense earnings.
When you write about a niche, you narrow your website down to a single (or several) topic. This makes the writing and research better organized in your favor. You don’t have to seek out trends or cover every topic under the sun. Instead, you just have to write about one thing. Of course, make sure you do it good.
Another thing is, you can establish yourself as an authority on this one topic. This gains reader’s trust, which of course gains extra traffic and extra AdSense earnings.
Reader’s will also become accustomed to visiting your page when they need information about your niche, which locks them in and gives you a steady base of traffic.
On the AdSense side, targeting your website to a certain niche and pool of similar keywords makes your website better for advertising. There is no change of ads that have nothing to do with your niche will pop up, so your click-through rate can sky rocket from having a niche website.
So your best bet, again unless you are starting a website and many contributors that know what they are doing, is to start a website about a certain niche.
Unless you are planning to make a large article articles directory, with a mass of contributors and you can make page-after-page of information, the general category of writing everything will not work out. But this isn’t necessarily a bad thing.
Most websites maintained by a single writer tend to focus on a niche. This provides several advantages for your AdSense earnings.
When you write about a niche, you narrow your website down to a single (or several) topic. This makes the writing and research better organized in your favor. You don’t have to seek out trends or cover every topic under the sun. Instead, you just have to write about one thing. Of course, make sure you do it good.
Another thing is, you can establish yourself as an authority on this one topic. This gains reader’s trust, which of course gains extra traffic and extra AdSense earnings.
Reader’s will also become accustomed to visiting your page when they need information about your niche, which locks them in and gives you a steady base of traffic.
On the AdSense side, targeting your website to a certain niche and pool of similar keywords makes your website better for advertising. There is no change of ads that have nothing to do with your niche will pop up, so your click-through rate can sky rocket from having a niche website.
So your best bet, again unless you are starting a website and many contributors that know what they are doing, is to start a website about a certain niche.
Expand Your Website Daily
To make the most with Google AdSense, you need to keep yourself constantly updated. If you let your website or blog go stale, you will lose valuable traffic and your page will start slipping down the search engines until no one sees it anymore.
If you want to build an AdSense empire, you need to make at least one new page/article a day. This may seem a little difficult for new Webmasters, but it’s actually pretty simple.
One way of accomplishing this is the most obvious: do some research and write the one article a day. At most this should take an hour, and what’s is an hour out of your day compared to the extra money you will be making with AdSense?
The other method I’ve heard of, and it works pretty well, is writing only one day a week. Pick one day, then write seven articles. Post each of them a different day, so it appears that your blog is being updated daily, and you can spend the other six days of the week marketing yourself or just goofing off.
You may be wondering why you shouldn’t just post everything up on the same day. Once you get a good traffic amount, people will be looking forward to your posts. By updating once a day, you are assured that those people will visit you everyday, rather than just once a week.
Another question you are bound to have is “how do I get information for more articles?” Starting a content website is easy, but after a few weeks the information well can dry up.
To keep your AdSense website alive, research your topic. If your topic is about making money, find out new ways to make money, or read other people’s articles. They may be your competitors, but they can help you figure out new things and can help you post more articles.
Just keep writing, make your website larger and larger, and soon you will get massive AdSense earnings and traffic.
If you want to build an AdSense empire, you need to make at least one new page/article a day. This may seem a little difficult for new Webmasters, but it’s actually pretty simple.
One way of accomplishing this is the most obvious: do some research and write the one article a day. At most this should take an hour, and what’s is an hour out of your day compared to the extra money you will be making with AdSense?
The other method I’ve heard of, and it works pretty well, is writing only one day a week. Pick one day, then write seven articles. Post each of them a different day, so it appears that your blog is being updated daily, and you can spend the other six days of the week marketing yourself or just goofing off.
You may be wondering why you shouldn’t just post everything up on the same day. Once you get a good traffic amount, people will be looking forward to your posts. By updating once a day, you are assured that those people will visit you everyday, rather than just once a week.
Another question you are bound to have is “how do I get information for more articles?” Starting a content website is easy, but after a few weeks the information well can dry up.
To keep your AdSense website alive, research your topic. If your topic is about making money, find out new ways to make money, or read other people’s articles. They may be your competitors, but they can help you figure out new things and can help you post more articles.
Just keep writing, make your website larger and larger, and soon you will get massive AdSense earnings and traffic.
How to Bulk Up Your Website
You have your page optimized for ads, have great content and created an impeccable design. Now it’s time to bulk your website up so people find it and click those AdSense ads. Here you’ll learn what goes into making your page powerful on the search engines.
In my post What is Good Content? I told you how to optimize your content with keywords to get search engines to notice you. While this will help with the search engines, you need to build exposure for your website in more means to make the most with AdSense.
Most search engines focus on several variables to determine who goes near the top, and who goes at the bottom. We covered the keyword method, but there are two other main topics. The easiest one to talk about is age.
The older your website is, and the more traffic it receives, the higher markings it will get. Unless you are optimizing a website you have had for a year, this won’t really apply to you.
The other variable is the amount of links. The more links that point to your website, the better. But how do we get links to our AdSense page? It’s not that hard really.
First, make content on other websites, like article directories. Article directories like Associated Content, Squidoo and Hub Pages have high page rankings and are easily visible in search engines.
Make an article about the topic of your website, add a link in the body that points to your page and you will start building your website popularity. Now, there are some websites that use “NoFollow” links, or links that will not increase your page rank. While this isn’t as good as “DoFollow” it still builds popularity and exposure.
The other thing you want to do is buddy up with Webmasters. Get them to link to your page. Much like article directory links, this will improve your website’s rankings. Just talk with Webmasters and ask them for a link, in exchange for a link to their website. Since this is mutually beneficial, most people will agree to this exchange. However, there are some who will not link to you unless you have a good website, so don’t ask for links until you have your page up and ready.
The third and last part to building up your AdSense page with links is to add links to your page from forums and social networking websites. Forums and social networks are visited all the time, so you’ll get no shortage of traffic.
Within a few hours of work, you can get your website high and mighty on the search engines, ready for good AdSense earnings. Just be persistent, link often and your page will start receiving massive traffic.
In my post What is Good Content? I told you how to optimize your content with keywords to get search engines to notice you. While this will help with the search engines, you need to build exposure for your website in more means to make the most with AdSense.
Most search engines focus on several variables to determine who goes near the top, and who goes at the bottom. We covered the keyword method, but there are two other main topics. The easiest one to talk about is age.
The older your website is, and the more traffic it receives, the higher markings it will get. Unless you are optimizing a website you have had for a year, this won’t really apply to you.
The other variable is the amount of links. The more links that point to your website, the better. But how do we get links to our AdSense page? It’s not that hard really.
First, make content on other websites, like article directories. Article directories like Associated Content, Squidoo and Hub Pages have high page rankings and are easily visible in search engines.
Make an article about the topic of your website, add a link in the body that points to your page and you will start building your website popularity. Now, there are some websites that use “NoFollow” links, or links that will not increase your page rank. While this isn’t as good as “DoFollow” it still builds popularity and exposure.
The other thing you want to do is buddy up with Webmasters. Get them to link to your page. Much like article directory links, this will improve your website’s rankings. Just talk with Webmasters and ask them for a link, in exchange for a link to their website. Since this is mutually beneficial, most people will agree to this exchange. However, there are some who will not link to you unless you have a good website, so don’t ask for links until you have your page up and ready.
The third and last part to building up your AdSense page with links is to add links to your page from forums and social networking websites. Forums and social networks are visited all the time, so you’ll get no shortage of traffic.
Within a few hours of work, you can get your website high and mighty on the search engines, ready for good AdSense earnings. Just be persistent, link often and your page will start receiving massive traffic.
How is Money Made with Google AdSense?
This is about the basics, for those of you who have no idea how Google AdSense makes you money. This is going to cover simple placement strategies and how exactly you make money.
When you first sign up for Google AdSense, you need to submit your website to Google for approval. However, if you create a free blog with Blogger (made by Google) you can get an instant AdSense publisher ID, and get ads on your website within seconds.
If you are the more do-it-yourself type and make your own website, after you are approved you have to place the ads on your page. After selecting the size and colors of your AdSense box, Google will give you an HTML code.
Simply copy/paste this code where you want it to appear on your website and you have advertising. That’s easy enough. Be sure to make the ads visible, such as at the top or sides of your articles or in the navbar.
Now, onto the part everyone wants to know about: how do you make money with Google AdSense?
The procedure is just as simple. You make content that people want to see and when they come to your website, they will see relevant Google ads. This is because the ads run in correspondence with your keywords (see What is Google Content? for more on keywords).
Now, in the ideal situation, people will click on the ads because they want information from the advertisers. When that click is made, you are credited a certain, secret amount. You can get several pennies, or $40 for one click. It all depends on your content, what ad was clicked, the ad box and many other variables.
However, there is another way to make money that most people don’t talk about. There is less money with this method, and really it runs side-by-side with the clicking method. You still need to make good content that brings in people, but it doesn’t focus on clicking.
AdSense also pays you for impressions. The more impressions (or visitors who read the content but did not click on it) you get, the more you get paid. Again, this depends on ad size and the keywords, but the potential for earnings here is lower. You get about $2 for every 1,000 impressions.
While that doesn’t sound amazing, it gives you a certain assurance. Even if people don’t click the ads, you will still get paid based on the popularity of your website.
When you first sign up for Google AdSense, you need to submit your website to Google for approval. However, if you create a free blog with Blogger (made by Google) you can get an instant AdSense publisher ID, and get ads on your website within seconds.
If you are the more do-it-yourself type and make your own website, after you are approved you have to place the ads on your page. After selecting the size and colors of your AdSense box, Google will give you an HTML code.
Simply copy/paste this code where you want it to appear on your website and you have advertising. That’s easy enough. Be sure to make the ads visible, such as at the top or sides of your articles or in the navbar.
Now, onto the part everyone wants to know about: how do you make money with Google AdSense?
The procedure is just as simple. You make content that people want to see and when they come to your website, they will see relevant Google ads. This is because the ads run in correspondence with your keywords (see What is Google Content? for more on keywords).
Now, in the ideal situation, people will click on the ads because they want information from the advertisers. When that click is made, you are credited a certain, secret amount. You can get several pennies, or $40 for one click. It all depends on your content, what ad was clicked, the ad box and many other variables.
However, there is another way to make money that most people don’t talk about. There is less money with this method, and really it runs side-by-side with the clicking method. You still need to make good content that brings in people, but it doesn’t focus on clicking.
AdSense also pays you for impressions. The more impressions (or visitors who read the content but did not click on it) you get, the more you get paid. Again, this depends on ad size and the keywords, but the potential for earnings here is lower. You get about $2 for every 1,000 impressions.
While that doesn’t sound amazing, it gives you a certain assurance. Even if people don’t click the ads, you will still get paid based on the popularity of your website.
What is Good Content?
If you want to make money with Google AdSense, you need content. Poor content will get you nothing, and good content is only halfway there. You need to make your articles and websites sizzle in the search engines while providing informative articles.
Let’s start with the basics: what is good content? The answer is simple, but it’s not so easy to do. Good content informs the reader, without telling them the same thing they have seen 1,000 times. The content is interesting, never boring, and leaves the reader with something when they are finished. The content is also not full of grammatical errors. While most of your readers won’t have English degrees, leaving egregious errors all over your article will annoy even the most uneducated readers.
Now that we know what good content is for people, what is good content for search engines? To make money with AdSense, you need to make content that has keywords in the body of the article that search engines will pick up. Before getting on to picking keywords, let’s talk about how to make an article with keywords that doesn’t look stupid.
When writing your article, add the keyword in the title (if possible, if not make it the sub-title), once or twice in the first paragraph and then another one or two times in the body. If the article is short (200 words or less) then don’t both placing the keyword in the body in the article, just stick with the title and the first paragraph.
Don’t think keyword stuffing (adding more keywords than needed) will help your search engine rankings, because it actually does the opposite. If you use the keyword too often, search engines will believe you are a spam site (regardless of whether or not you are) and will show you less often in searches.
Not only that, but on the human side, keyword stuffing looks terrible. No one wants to read the same word/phrase 100 times in your article. It’s sloppy, unappealing and just turns into a mess.
My last point on this subject is how many keywords you should focus on. While writing, it is undoubtable that you will write extra keyword without knowing it, but you should focus on only one or two keywords per article. This targets your article for that keyword, and let’s you focus on one point, rather than trying to write about everything. This leads to more informative articles, which AdSense loves.
Now, finding your keywords. There are a lot of powerful keyword tools out there, but they cost money. I prefer going the free route and using Google’s free keyword tool. It gives you basic information about keywords to write about, the competition and how many searches there are.
To start, just type a keyword you are thinking of and search for similar ones. Try to choose a keyword that has low to medium competition so you can easily slide into it, and one that has a good amount of searches per month. Don’t choose anything less than 50,000 searches per month.
So if you’re looking to increase your click-through rate and get good traffic, great content is the way to go. Choose a topic, a keyword and write. Once the article gets indexed, it will receive traffic and you will start making money with Google AdSense.
Let’s start with the basics: what is good content? The answer is simple, but it’s not so easy to do. Good content informs the reader, without telling them the same thing they have seen 1,000 times. The content is interesting, never boring, and leaves the reader with something when they are finished. The content is also not full of grammatical errors. While most of your readers won’t have English degrees, leaving egregious errors all over your article will annoy even the most uneducated readers.
Now that we know what good content is for people, what is good content for search engines? To make money with AdSense, you need to make content that has keywords in the body of the article that search engines will pick up. Before getting on to picking keywords, let’s talk about how to make an article with keywords that doesn’t look stupid.
When writing your article, add the keyword in the title (if possible, if not make it the sub-title), once or twice in the first paragraph and then another one or two times in the body. If the article is short (200 words or less) then don’t both placing the keyword in the body in the article, just stick with the title and the first paragraph.
Don’t think keyword stuffing (adding more keywords than needed) will help your search engine rankings, because it actually does the opposite. If you use the keyword too often, search engines will believe you are a spam site (regardless of whether or not you are) and will show you less often in searches.
Not only that, but on the human side, keyword stuffing looks terrible. No one wants to read the same word/phrase 100 times in your article. It’s sloppy, unappealing and just turns into a mess.
My last point on this subject is how many keywords you should focus on. While writing, it is undoubtable that you will write extra keyword without knowing it, but you should focus on only one or two keywords per article. This targets your article for that keyword, and let’s you focus on one point, rather than trying to write about everything. This leads to more informative articles, which AdSense loves.
Now, finding your keywords. There are a lot of powerful keyword tools out there, but they cost money. I prefer going the free route and using Google’s free keyword tool. It gives you basic information about keywords to write about, the competition and how many searches there are.
To start, just type a keyword you are thinking of and search for similar ones. Try to choose a keyword that has low to medium competition so you can easily slide into it, and one that has a good amount of searches per month. Don’t choose anything less than 50,000 searches per month.
So if you’re looking to increase your click-through rate and get good traffic, great content is the way to go. Choose a topic, a keyword and write. Once the article gets indexed, it will receive traffic and you will start making money with Google AdSense.
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