What is Good Content?

If you want to make money with Google AdSense, you need content. Poor content will get you nothing, and good content is only halfway there. You need to make your articles and websites sizzle in the search engines while providing informative articles.

Let’s start with the basics: what is good content? The answer is simple, but it’s not so easy to do. Good content informs the reader, without telling them the same thing they have seen 1,000 times. The content is interesting, never boring, and leaves the reader with something when they are finished. The content is also not full of grammatical errors. While most of your readers won’t have English degrees, leaving egregious errors all over your article will annoy even the most uneducated readers.

Now that we know what good content is for people, what is good content for search engines? To make money with AdSense, you need to make content that has keywords in the body of the article that search engines will pick up. Before getting on to picking keywords, let’s talk about how to make an article with keywords that doesn’t look stupid.

When writing your article, add the keyword in the title (if possible, if not make it the sub-title), once or twice in the first paragraph and then another one or two times in the body. If the article is short (200 words or less) then don’t both placing the keyword in the body in the article, just stick with the title and the first paragraph.

Don’t think keyword stuffing (adding more keywords than needed) will help your search engine rankings, because it actually does the opposite. If you use the keyword too often, search engines will believe you are a spam site (regardless of whether or not you are) and will show you less often in searches.

Not only that, but on the human side, keyword stuffing looks terrible. No one wants to read the same word/phrase 100 times in your article. It’s sloppy, unappealing and just turns into a mess.

My last point on this subject is how many keywords you should focus on. While writing, it is undoubtable that you will write extra keyword without knowing it, but you should focus on only one or two keywords per article. This targets your article for that keyword, and let’s you focus on one point, rather than trying to write about everything. This leads to more informative articles, which AdSense loves.

Now, finding your keywords. There are a lot of powerful keyword tools out there, but they cost money. I prefer going the free route and using Google’s free keyword tool. It gives you basic information about keywords to write about, the competition and how many searches there are.

To start, just type a keyword you are thinking of and search for similar ones. Try to choose a keyword that has low to medium competition so you can easily slide into it, and one that has a good amount of searches per month. Don’t choose anything less than 50,000 searches per month.

So if you’re looking to increase your click-through rate and get good traffic, great content is the way to go. Choose a topic, a keyword and write. Once the article gets indexed, it will receive traffic and you will start making money with Google AdSense.